New Players

Tonle - FM 102.5

Tonle FM (River Radio) was launched in 2005 in Siem Reap province by Chin Phearum, a local businessman who founded a PR, advertising and event Management Company. Tonle FM extended its coverage to Phnom Penh in 2008, Kampong Cham in 2015 and is now planning to extend it to Battambang. Each station has similar programming and production team. According to Tonle FM, the radio coverage is nationwide.

According to the station owner, Tonle FM focuses mainly on entertainment, but broadcast programs about moral, education, business and agriculture. In addition, Tonle FM produces news programs. The information can be self-produced or extracted from other media outlets. The Phnom Penh station has a newsroom of 5 reporters and belong to Tonle Group, a company registered at the Ministry of Commerce since 2005, with activities ranging from real estate to general trading.

Tonle FM is also available online. Political news coverage is limited and the radio is also a platform to advertise for the Tonle Group.

 

Key facts

Audience Share

0.04

Ownership Type

private

Geographic Coverage

nationwide

Content Type

free content

Media Companies / Groups

Tonle Group

Ownership

Ownership Structure

Tonle - FM 102.5 is fully owned by Chin’s family and registered at the ministry of commerce as a private company under the name of Phearum’s wife, Chum Rachana, since 2005

Individual Owner

Media Companies / Groups
Facts

General Information

Founding Year

2005

Founder

Chin Phearum - Chin Phearum is a local businessman who also founded a PR, advertising and event Management Company

Contact

No. 246 E1 E2, Preah Trasak Paem (St. 63), Sangkat Beong Kengkang I, Khan Chmakar Morn, Phnom Penh, Cambodia (PHONE) 023 222 484 (MAIL) ​fm102.5river@yahoo.com (WEB) www.tonlefm.com

Financial Information

Revenue (in Mill. $)

Missing Information

Operating Profit (in Mill. $)

Missing Information

Advertising (in % of total funding)

Missing Information

Market Share

Missing Information

Further Information

The Cambodian media landscape counts at least two new outlets, a TV and a newspaper. Since the former started its daily activity and the latter its broadcasting in 2015, MOM decided not to include as most relevant medium. With less than a year of existence, the audience shares would not be representative of their popularity.

It can be highlighted, however, that their growth is taking place rapidly and their strategy seems more aggressive than the existing media on the market. Both are now hiring journalists and newsroom staffs from existing newsrooms, heightening the competition on both TV and print sectors, which are already highly concentrated.