New Players
Bayon TV
Bayon was launched in 1998. It is known to produce a number of original programs with high production values compared to other local networks. When Hun Mana took over the station from the direction of her mother Bun Rany, Bayon TV has received a surge in popularity as she poured a considerable amount of money into modernizing the TV network and radio station [KAS, 2009, p.34]. It has gained a lot of popularity among young Cambodians [BBC Media Action, 2014]. Most popular shows are concerts and boxing shows. News coverage is mainly local and not very popular [CMRD, 2015]. BTV and ETV are two sister channels of Bayon TV.
Audience Share
4%
Ownership Type
private
Geographic Coverage
National
Content Type
Free-to-air (VHF)
Media Companies / Groups
Bayon Media Hight System Co., Ltd.
Individual Owner
General Information
Founding Year
1998
Contact
National Road No 1, Chbar Ampeou, Boeung Snoa Village, Phnom Penh, Cambodia (PHONE) 023 726 614 (MAIL) info@bayontv.com.kh (WEB) bayontv.com.kh
Financial Information
Revenue (in Mill. $)
Missing Data
Operating Profit (in Mill. $)
Missing Data
Advertising (in % of total funding)
Missing Data
Market Share
Missing Data
The Cambodian media landscape counts at least two new outlets, a TV and a newspaper. Since the former started its daily activity and the latter its broadcasting in 2015, MOM decided not to include as most relevant medium. With less than a year of existence, the audience shares would not be representative of their popularity.
It can be highlighted, however, that their growth is taking place rapidly and their strategy seems more aggressive than the existing media on the market. Both are now hiring journalists and newsroom staffs from existing newsrooms, heightening the competition on both TV and print sectors, which are already highly concentrated.