Rasmei Kampuchea Daily Newspaper
Rasmei Kampuchea was first published in April 1993 and is the second most read daily newspaper in Cambodia [CMRD, 2015]. It was founded by Pen Samithi, who remained its editor-in-chief until he died in 2015. It was reported to belong to Theng Bunma [LICADHO, 2008], who once was named the richest and most politically-influential businessman in Cambodia. In 2005, the newspaper and its printing house, TBR Printing, were transferred fromTheng Bunma to Say Chhum, the current President of the Cambodian Senate and a Vice President of the ruling Cambodian People’s Party (CPP), by an order from the Ministry of Information. But, the newspaper is still registered under Bunma’s name at the Ministry of Information. In 2011, Rasmei Kampuchea was registered at the Ministry of Commerce. Well-known for its political coverage, Rasmei Kampuchea was considered to be more balance and professional than most Khmer language papers [KAS, 2009]. As the newspaper does not report anything critical of Prime Minister Hun Sen, it is regarded as a pro-CPP newspaper [Roberts, 2011].
Most of its content is related to Cambodian and regional politics, crimes, entertainment, business, social issues and sports. It also publishes opinion pieces and international news. It is also reports closely on senior government officials and leaders at a provincial on sensitive issues, such as illegal logging and corruption.
Media Companies / Groups
Rasmei Kampuchea Co., Ltd.
Revenue (in Mill. $)
Operating Profit (in Mill. $)
Advertising (in % of total funding)
Conversion rate on Dec. 31, 2015: P 46.85
Audience share from Nielsen's Consumer and Media View (Jan.-June 2016)
The Cambodian media landscape counts at least two new outlets, a TV and a newspaper. Since the former started its daily activity and the latter its broadcasting in 2015, MOM decided not to include as most relevant medium. With less than a year of existence, the audience shares would not be representative of their popularity.
It can be highlighted, however, that their growth is taking place rapidly and their strategy seems more aggressive than the existing media on the market. Both are now hiring journalists and newsroom staffs from existing newsrooms, heightening the competition on both TV and print sectors, which are already highly concentrated.