This is an automatically generated PDF version of the online resource cambodia.mom-rsf.org/en/ retrieved on 2018/11/20 at 19:04
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New Players

MyTV

MYTV is a national TV channel broadcasting from Phnom Penh to Western Cambodia. It is a free-to-air terrestrial television channel that can also be broadcasted by satellite with a paid subscription.

MYTV was launched in January 2008 by CBS as CTN’s first sister company. Meant to target to “mobile phone generation” (under 25), it is one of the most popular TV channel among Cambodian youth. It is catering young viewers with original local contents and international programming. Its most popular show is called “like it or not” where performances of candidates are judged by a panel of Cambodian artists.

MyTV is also airing popular shows such as dramas, and concerts. The programming focuses on entertainment and MyTV aims to self-produce at least 50 percent of the schedule. It is combined with its website and phone applications. About 70% of the programming is music and reality TV, promoting local content and entertainment with key programs on youth development and education. It is airing from 6 AM to 12 AM every day. It is now one of the most popular TV stations among young Cambodians, with CTN and Bayon TV [BBC Media Action, 2014, p.9].

Key facts

Audience Share

16%

Ownership Type

private

Geographic Coverage

National

Content Type

Free-to-air (VHF)

Media Companies / Groups

Cambodian Broadcasting Service (CBS)Co., Ltd.

Ownership

Individual Owner

100%
Media Companies / Groups
Facts

General Information

Founding Year

2008

Founder

Cambodian Broadcasting Service (CBS)

Other Important People

Khunsrun Lim - General Manager

Contact

National Road 5, Phum Krollko Sangkat Klomet No 6, Khan Russey keo Phnom Penh, Kingdom of Cambodia (PHONE) 0617 877 35 (MAIL) info@mytv.com.kh (WEB) mytv.com.kh

Financial Information

Revenue (in Mill. $)

Missing Data

Operating Profit (in Mill. $)

Missing Data

Advertising (in % of total funding)

Missing Data

Market Share

Missing Data

The Cambodian media landscape counts at least two new outlets, a TV and a newspaper. Since the former started its daily activity and the latter its broadcasting in 2015, MOM decided not to include as most relevant medium. With less than a year of existence, the audience shares would not be representative of their popularity.

It can be highlighted, however, that their growth is taking place rapidly and their strategy seems more aggressive than the existing media on the market. Both are now hiring journalists and newsroom staffs from existing newsrooms, heightening the competition on both TV and print sectors, which are already highly concentrated.