This is an automatically generated PDF version of the online resource cambodia.mom-rsf.org/en/ retrieved on 2018/11/21 at 00:33
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New Players

Bayon TV

Bayon was launched in 1998. It is known to produce a number of original programs with high production values compared to other local networks. When Hun Mana took over the station from the direction of her mother Bun Rany, Bayon TV has received a surge in popularity as she poured a considerable amount of money into modernizing the TV network and radio station [KAS, 2009, p.34]. It has gained a lot of popularity among young Cambodians [BBC Media Action, 2014]. Most popular shows are concerts and boxing shows. News coverage is mainly local and not very popular [CMRD, 2015]. BTV and ETV are two sister channels of Bayon TV.

Key facts

Audience Share

4%

Ownership Type

private

Geographic Coverage

National

Content Type

Free-to-air (VHF)

Media Companies / Groups

Bayon Media Hight System Co., Ltd.

Ownership

Individual Owner

100%
Media Companies / Groups
Facts

General Information

Founding Year

1998

Contact

National Road No 1, Chbar Ampeou, Boeung Snoa Village, Phnom Penh, Cambodia (PHONE) 023 726 614 (MAIL) info@bayontv.com.kh (WEB) bayontv.com.kh

Financial Information

Revenue (in Mill. $)

Missing Data

Operating Profit (in Mill. $)

Missing Data

Advertising (in % of total funding)

Missing Data

Market Share

Missing Data

The Cambodian media landscape counts at least two new outlets, a TV and a newspaper. Since the former started its daily activity and the latter its broadcasting in 2015, MOM decided not to include as most relevant medium. With less than a year of existence, the audience shares would not be representative of their popularity.

It can be highlighted, however, that their growth is taking place rapidly and their strategy seems more aggressive than the existing media on the market. Both are now hiring journalists and newsroom staffs from existing newsrooms, heightening the competition on both TV and print sectors, which are already highly concentrated.